So, when the Norfolk-based company set its sights on launching new product formats with a playful twist, including its new Wonders range and Hot Choc pouches, it needed flexible packaging that could match the blend of creativity and conscience at the heart of the brand.
The brief was clear: deliver pouch packaging with a premium feel, fit for a fiercely loyal fanbase, and designed for recyclability. For a company that values kindness, playfulness and doing things properly, sustainability was non-negotiable, as was quality. That’s where Eco Flexibles came in.
Working closely with Booja-Booja from the early development stages, we initially supported the Wonders pouch line through digital production, supplying high-quality printed sample packs for test markets and trade presentations. Our team created digitally printed mono-material pouch packaging using water-based inks – a low-waste solution ideal for trial runs and agile product development.
With growing demand and new retail listings secured, we transitioned the Wonders range to flexographic print for commercial-scale production. By using water-washable plates in place of traditional solvent systems, we maintained excellent print quality while cutting the VOC washout-associated carbon costs of solvent-based plate systems. The result of this expertise was high-volume flexo packaging that still hits all the right notes for sustainability.
For the Hot Choc pouches – a new launch of hot chocolate powders that blends indulgence with simplicity – we once again leaned on our digital production capabilities. This enabled Booja-Booja to produce an initial short run for sampling and trade events with speed and minimal waste, while preserving the rich colour palette and brand detail the product demanded. Thanks to the versatility of our Fujifilm Jet Press FP790 and expertise with food-safe mono-materials, the digital solution remained the best fit even at full launch stage.
From first concept packs to high-volume shelf-ready designs, our team delivered flexible packaging solutions that reflect Booja-Booja’s identity: premium, principled, and just a little playful. Both pouch lines now benefit from high-performance, recyclable materials that protect product freshness and integrity, while offering the standout shelf presence needed to spark curiosity in new customers.
Because every element of the packaging is thoughtfully specified, from the mono-material structure to the water-based inks and waste-reducing production methods, Booja-Booja continues its journey with sustainability baked in.
Highlights include:
- Fully recyclable mono-material pouch structures for both Wonders and Hot Choc ranges
- Vibrant, consistent print quality – from short-run digital to large-scale flexo
- Agile digital print workflows ideal for early-stage testing and fast feedback
- Seamless scale-up to flexographic print using water-wash plates for high volume runs
- End-to-end technical support from concept to production
“Right from the outset, we loved the idea of launching our new pouches in a way that was aligned with our values: thoughtful, sustainable, and bringing joy to everyday moments. Eco Flexibles really got that! They made the packaging process simple, from early samples to final packs, and their flexibility meant we could adapt quickly as our product range developed. The pouches look beautiful and protect the product brilliantly. We’re thrilled with the result.”